Privacy Policy

Who we are Our website address is: The following explains our responsibilities regarding your order with us and how your transaction will be handled. It’s not particularly interesting to read but it is important for you to understand these terms & conditions when you use our services. This website is owned by SMILE PHARMA LTD, a company registered in England and Wales. For the purposes of the Data Protection Act 1998, the Data Controller is SMILE PHARMA LTD ([email protected]). Summary Here at SMILE PHARMA LTD, we know that you care about the information your share with us and we are committed to keeping your data safe and secure.

Your Rights

You have the following rights under the GDPR, which this policy has been designed to uphold:

  • The right to be informed about our collection and use of personal data
  • The right of access to the personal data we hold about you (see section called Opting Out)
  • The right to rectification if any personal data we hold about you is inaccurate or incomplete (please contact us using the details throughout this privacy policy)
  • The right to be forgotten – i.e. the right to ask us to delete any personal data we hold about you (We only hold your personal data for a limited time, as explained in the section called: What personally identifiable information do you collect and how is it used?)
  • The right to restrict (i.e. prevent) the processing of your personal data
  • The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation)
  • The right to object to us using your personal data for particular purposes
  • Rights with respect to automated decision making and profiling.

Our Commitment to you:

  • If you don’t want us to contact you for marketing purposes, we won’t.
  • We collect information to allow you to place orders with us and we will communicate with you in connection with any order which you have placed, including communication emails such as order confirmations.
  • We never sell your information to third parties.
  • Newsletter subscribers are able to unsubscribe at any time, using the ‘Unsubscribe’ link included in each email.
  • Any data shared with us as part of an enquiry or ‘Contact Us’ form will only be used for the purposes of responding to your enquiry and will not be shared with any third parties. We will also not use any data shared with us as part of an enquiry or ‘Contact Us’ form, for marketing or sale purposes.
  • What personally identifiable information do you collect and how is it used?

When you visit, register or order products or services on you may be asked to provide certain information about yourself including your name, email address, home or business address and other information.

We will not collect personally identifiable information from users while they use the web site, unless they voluntarily provide it to us or authorise us to collect such information. Users may provide other information about themselves, in addition to the mandatory personal information (hereafter “Voluntary Information”).

We may use the information you provide to:

1 Operate and manage our web site;

2 Enable you to participate in interactive features of our service, when you choose to do so;

3 Provide products/services that have been requested by you;

4 Respond to other inquires or requests by you.

5 Provide you with information about specials, sales or new products or services that we will introduce in the future, providing you have given us your consent. We will always give you the chance to unsubscribe from any marketing communications by providing an unsubscribe link. In order to provide the best services, we may disclose your name on certain pages at We may also disclose personally identifiable information in the establishment or exercise of legal rights or defences against legal claims, to comply with applicable laws or regulations, to comply with a valid legal process, such as a search warrant, subpoena or court order or to investigate suspected fraud or a violation of our Terms and Conditions. We will never sell user information to any 3rd-party except in connection with the sale or merger of the company or the division responsible for such services provided. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods. Beyond the length of the business relationship should you wish to receive continued communication from us.

What non-personally identifiable information do you collect and how is it used?

We collect and track certain non-personally identifiable information, including, but not limited to, IP numbers and browser type, access times, domain names, usage habits and other information which does not specifically identify any individual. We do this to provide a visitor to our website a better experience for example the features, functionality and content of our pages and advertising.

What about Cookies?

We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.
(1) Site functionality cookies – these cookies allow you to navigate the site and use our features.
(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your user experience.
(3) Customer preference cookies – when you are browsing or shopping on our site, these cookies will remember your preferences (like your location), so we could make your future experience as seamless as possible, and more personal to you.
(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

Does Smile Pharma LTD have a newsletter?
We may send out a Newsletter via email (hereinafter “Newsletter”) however you will only receive this if you have specifically said you’re happy to. In these Newsletters, we may inform you about new features from us and updates we’ve made to your website. User may choose to unsubscribe from the Newsletter at any time by clicking on the unsubscribe link or sending an email to Customer Service at [email protected].

Opting Out
If you want to unsubscribe or opt-out of communications from us, either click the unsubscribe link in our communications or send an email to [email protected]. We will respond within 48 hours. You cannot opt out from notification emails pertaining to any order but we will not use your information for any other purpose unless you have given us consent to do so. You are entitled to see the personal information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at [email protected]. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you, but we may at our discretion waive this charge. We aim to respond to you within 14 days.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where we send your data
Visitor comments may be checked through an automated spam detection service.

Data Security
We employ security measures to protect, your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires or permits. We require that our advertisers and partners ensure the security of the data that users provide to them, however, in the event of a breach of their security measures, you agree that we will not be liable for any losses or damages. We limit access to personal information about users to employees, for whom we reasonably believe it is necessary, in order to provide products or services.

Changes to this Privacy Policy
We reserve the right to amend this Policy at any time, in the event that this becomes necessary after initial release, or in the event that it becomes necessary with respect to additional, deleted, modified or amended services provided by us. We will not personally notify you of any amendments to this Policy. Users are urged to check this Policy frequently in order to determine whether any changes have been made. Users understand and agree that continued use of our web site assumes that they have read and accepted this Policy, as it may be amended from time to time.

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to [email protected].

Effective Date of the Privacy Policy

This Privacy Policy was last updated, and became effective, on 01/12/2024.

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